--- title: "GetGenAI is now Inspack" description: "GetGenAI is now Inspack. Co-founder and CEO Kirill Ivanov explains the new name, the redesigned website, and what stays the same for customers." url: "https://www.inspack.com/post/getgenai-is-now-inspack" published: "2026-10-28" --- # Issue found: our name. GetGenAI is now Inspack GetGenAI has a new name. Co-founder and CEO Kirill Ivanov on why we became Inspack, what changed, and what stays exactly the same. *A letter from Kirill Ivanov, co-founder and CEO* Back in 2023, we started GetGenAI to help marketing teams get through content review faster, without the endless rounds of comments, versions and sign-offs. The name came to us in 15 minutes (and one domain availability check), and at the time it made sense. Generative AI was new, and putting it in our name told people what we were building with. Through conversations with marketing and regulatory teams, we learned that, of all the materials they needed to review, packaging and labels presented some of the toughest compliance challenges. A missing allergen. A claim that holds up in one market and fails in another. A mandatory warning in the wrong size. Small details on a label that turn into reprints, delays and recalls. So that’s where we put most of our energy, and that’s where we grew the most. Our name stayed behind. “GetGenAI” said nothing about packaging. Almost every software company uses AI today, so having it in our name told people very little about us. We spent the first minute of many calls explaining what we actually do. ## Finding the right name We took our time, because we wanted to choose right rather than fast. We asked our clients, partners and friends of the brand, tested options in the market, and collected a lot of honest opinions. Some of you voted in our naming survey. Thank you – your answers shaped this decision. Our creative process took us to very different places. Some days we were a pharmacy (Packitol, “fast relief for your compliance headache”). Other days we were a magic show (Packadabra) or a wildlife documentary (Cheatah). On one particularly honest day, we were Final Final, named after every file ever saved as final\_FINAL\_v3. Every detour taught us something about what fits and what doesn’t. By the end, three names were left: Alpacka, Packsta and Inspack. Well, you can guess which one won. ![Blog image – Finding the right name@2x.png](https://www.inspack.com/api/media/file/Blog%20image%20%E2%80%93%20Finding%20the%20right%20name%402x.png) ## Why Inspack Inspack is a play on “inspector”: the expert who checks every detail before anything leaves the building. “Pack” is built right into it, so our name now says what we do best. That’s the role we want to play for you: a compliance inspector who reviews your artwork the same day, not weeks later. ## A new website to match A new name deserved a new wardrobe, so we redesigned our website from the ground up. It finally looks like a company that spends its days staring at packaging. It also shows much more of the product: what Inspack checks, how a review works from upload to approval, and where it fits into your workflow. ![Blog image – A new website to match@2x.png](https://www.inspack.com/api/media/file/Blog%20image%20%E2%80%93%20A%20new%20website%20to%20match%402x.png) ## Packaging first, not packaging only Packaging and labels are our primary use case, and that’s where you’ll see us focus. We haven’t narrowed what Inspack can do, though. We still review campaigns, marketing materials, websites and any other content that needs a compliance check before it goes out. If you use us for any of those today, keep going. Nothing changes. ## What stays the same Same platform, same features, same team on the other end of your emails. We keep working every day to make the product better, and that won’t change either. To everyone who trusted us under our first name: thank you. You helped us figure out who we are. **Kirill Ivanov** Co-founder, CEO Inspack ## Frequently asked questions ### What is Inspack? Inspack (formerly GetGenAI) is a compliance review platform for packaging artwork and marketing content. It checks labels, claims, symbols and layouts against regulations, brand guidelines and market-specific requirements, and flags issues before print. ### Is Inspack the same company as GetGenAI? Yes. Inspack is the new name of our product and brand. The legal entity stays (GetGenAI, Inc.), and the team, product and customers are the same. Only the brand name, visual identity and website have changed. ### What happened to GetGenAI? GetGenAI rebranded as Inspack in October 2026. The platform is now available under the Inspack name at https://app.inspack.com. ### Does the product change with the new name? No. The Inspack platform has the same features, workflows and review quality as GetGenAI. We keep improving it every day. ### Do existing GetGenAI customers need to do anything? No. All accounts, reviews, rules and settings carry over automatically. ### Where do I log in to Inspack? Log in at app.inspack.com with your existing credentials. ### Does getgen.ai still work? Yes. getgen.ai redirects automatically to inspack.com, so existing links and bookmarks keep working. ### Do integrations and extensions still work? Yes. Existing integrations, including the Adobe Illustrator and InDesign extension, keep working. Updates will show the new Inspack name. ### Are contracts, pricing or data affected? No. Contracts and invoices stay with GetGenAI, Inc., and pricing and data policies don’t change.