--- title: "Brand compliance for packaging and marketing" description: "Inspack checks every artwork and marketing asset against your brand guidelines, briefs, and approved copy, so the same rules apply to every review." url: "https://www.inspack.com/brand-compliance" --- # One standard for every artwork and every reviewer Inspack checks every artwork and marketing asset against your brand guidelines, briefs, and approved copy, so the same rules apply to every review and nothing slips through. [Try for free](https://app.inspack.com/) Trusted by: Snapchat, Hightide, NextEra Energy, Catchmaster, Umami, Pernod Ricard, Jägermeister ## Every reviewer works from a different standard ### No shared standard Each team, brand, and agency works from its own guidelines, so the same artwork passes for one reviewer and fails for another. ### Artwork drifts from the brief Copy, claims, and translations change between brief and final file, and small differences slip past several reviewers. ### Feedback everywhere, records nowhere Comments sit in email, chat, and spreadsheets, so no one can trace where an error came in. ### Volume multiplies every gap Hundreds of SKUs and repeated rounds turn small inconsistencies into weeks of rework. ## Every artwork checked against the same standard ### What we check - Copy - Claims - Translations - Logos and clear space - Fonts and colours - Required elements - Layout and positions ### Against what - Your brand guidelines - Your briefs and approved copy - Your master labels and specs ### Every issue comes with - the guideline it breaks - a suggested fix - a full audit trail ## See your brand guidelines applied to a real artwork Just upload your guidelines and one artwork or campaign asset, and see every issue in minutes. [Try it for free](https://app.inspack.com/) ## Consistency you can rely on Every review runs on the same rules, moves through one approval flow, and keeps one record of every decision. ### One source of truth for every review Guidelines, briefs, and approved copy live in one place, so every team and agency reviews against the same standard. ### From review to sign-off without the chasing Owners, due dates, and automatic reminders move each artwork forward, so every reviewer knows when it’s their turn. ### Every comment and decision in one place Comments, approvals, and changes stay on the artwork itself, with a full audit trail showing who changed what, and when. ## What your review process looks like with Inspack | Before | With Inspack | | --- | --- | | Each reviewer uses a different checklist | One set of rules for every review | | Errors found after printing | Errors flagged before approval | | Feedback in email, chat, and spreadsheets | Every comment on the artwork itself | | Chasing reviewers for sign-off | Clear owners, reminders, and status | | No record of where errors came in | A full audit trail of every change | ## Built for everyone responsible for the final artwork ### Brand and marketing teams Keep every brand, product line, and market on the same guidelines. ### Artwork and packaging managers Track every artwork, version, and approval in one place, at any volume. ### Design teams and agencies Check work inside Illustrator, InDesign, or Figma before sending it for review. ## Got questions? We’ve got answers Have questions about our services? Explore our detailed FAQ section for in-depth answers and insights. ### What is brand compliance review? It’s the process of checking that every artwork follows the brand’s guidelines, briefs, and approved copy, including logos, fonts, colours, claims, and translations, before release. ### How do you keep artwork consistent across teams and agencies? By having every reviewer check against the same rules. In Inspack, brand guidelines, briefs, and approved copy become one set of rules applied to every review, by every team. ### Can Inspack check artwork against the brief? Yes. It compares each version with the brief and flags missing elements, changed copy, and translation errors. ### Can we manage several brands with different guidelines? Yes. Create a preset for each brand or product line, and the right guidelines apply automatically. ### Does Inspack work with our design tools? Yes. Designers can check their work inside Illustrator, InDesign, and Figma before handing it over. ### Can we trace where an error came in? Yes. Every comment, change, and approval is recorded in the audit trail, with the person and date. ### How is brand compliance different from regulatory compliance? Brand compliance checks artwork against your own standards, while regulatory compliance checks it against the law. Inspack runs both in the same review. ## Make every review count the same [Try for free](https://app.inspack.com/) · [Book a demo](https://www.inspack.com/book-a-demo) ## Latest on Inspack Exploring AI, compliance, and packaging validation practices ### [Why brand packaging design matters for consumer recognition](https://www.inspack.com/post/why-brand-packaging-design-matters-for-consumer-recognition) Article · Apr 1, 2026 Brand packaging design builds consumer recognition and loyalty. Learn how color, shape, and structure influence purchasing decisions and brand identity. ### [The best brand compliance software: 7 essential features to look for](https://www.inspack.com/post/the-best-brand-compliance-software-7-essential-features-to-look-for) Article · Feb 28, 2026 Discover the key features of brand compliance software with AI checks, from real-time validation to automated workflows, helping marketing teams stay compliant and efficient. ### [Catchmaster partners with GetGenAI (now Inspack) to transform compliance and brand consistency in pest management](https://www.inspack.com/post/catchmaster-partners-with-inspack-to-transform-compliance-and-brand-consistency-in-pest-management) Article · Jan 2, 2026 Catchmaster, a leading intelligent pestmanagement manufacturer, has partnered with Inspack, an AI-driven compliance and content review platform. [Read more](https://www.inspack.com/resources)